After multiple times of collaboration with the OntimeShow in the past seasons, DevolutioN was invited to manage the venue upgrade for the show’s 10th season. The OntimeShow expanded from 1000 m² to a 25000 m² exhibition area that could hold 400 brands. Due to its great influence, the West Bund Art Center also became an important spot for the fashion industry’s communication every year in March and October. As its scale expands and needs diversify, the OnTimeShow hoped that the new exhibition venues could be more individualized for different brands.经历了前几季上海时装周与Ontimeshow不同程度的合作，今年"DevolutioN 退化建筑"受邀为这个迎来第十季的时装展览品牌进行整体的场馆升级规划。Ontimeshow在5年内从最早的1000平米扩增至25000平米、400个品牌的规模，其落户的上海徐汇滨江西岸场馆在每年3月与10月也已成为时装行业订货和交流的重要地标。但随着规模扩大和需求分化，Ontimeshow希望在原有基础上进一步满足不同类型品牌的细分需求。
We would like to optimize the exhibition area as well as to assist in the show’s role positioning in the fashion week through overall planning. Our work was roughly composed of three parts:对我们来说，Ontimeshow的场馆空间升级一方面需要解决一些现有问题，优化空间和展览逻辑；另一方面，我们也希望在整体规划上辅助其在时装周中的角色定位发展。因此我们的工作大致由三部分组成：
1.Re-arrangement of floors and sections
The OntimeShow takes place in multiple venues in which some are separated by roadways. The 2019AW show also opened up several new venues. Hence, we would like to adjust the outline of Venue A, a former large-scale airplane repair shop and which usually experiences the largest influx of people, to redistribute the flow of the crowd, increase the use of outdoor and rest areas and to improve connection and coherence between different venues.1.场馆层次和动线梳理。
Ontimeshow不同于在单一建筑内的展览，它由多个场馆共同组成，有的场馆间甚至有道路相隔，2019AW更开放了几个新场馆，因此需要改变原本人流集中涌入面积最大的A馆的局面，让人形成社区型展会认识，增加户外公共空间、休憩空间的使用机会，促进场馆间的串联。同时改进原为大型飞机维修厂的A馆原有的动线节奏；
2.Booth section planning
Adjust and re-plan the booth modules according to its area types and thus enhance the venue utilization. And provide booth design renderings to give references for young brands.2.展位模块设定。
调整并重新设置几种面积类型的展位模块，增加场馆使用率，并给到一些展位设计效果示意，让一部分年轻品牌有所参照；
3.Define brand characters.
Enhance recognition and readability of the OnTimeShow with distinctive visual and exhibition content to make it more vivid and expressive. We also hope that in the future, the OnTimeShow can be more integrated with other forms of experiences at the West Bund to improve the sense of community.3.品牌表情明晰。
通过更明确的视觉信息和更多元的展览内容增强Ontimeshow的识别度和可阅读性。也希望在未来Ontimeshow能同滨江西岸的其他体验形式及业态更多地融合，让这种社区感更强，区别于无表情的时装订货而成为一个更生动的品牌
